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How much does radio advertising cost? The short answer is – it depends. One of the great things about radio advertising is that there are options available for every budget and in some cases you can advertise without any money available at all.
Prices for radio advertising can differ based on the time of day you would like your ad to run. The most expensive time of day is… you guessed it – the morning. Morning is the highest listening time of the day – people driving to work, getting ready, catching up on important news, and let’s face it we all need help getting into the “groove”. Costs for radio advertising is highest from 6 am to 10 am. Likewise, costs tend to be higher for the evening commute – roughly 4 pm to 6pm.
The most affordable times of day to advertise on the radio is in the overnight. Rates will typically drop starting around 8 pm. Sometimes you will hear radio sales people talk about their “available” spot rates. BE CAREFUL when you hear these words because while they may be low rates, what they may not tell you is that your ad will ONLY run in the available time slots after all other non-available ads have been scheduled. This typically means that your ads will run in the evenings. So, remember the old saying, “You get what you pay for”. If that’s all you can afford then it’s a good place to start. However, don’t be fooled by an unscrupulous sales person telling you that their rates are the best in the market only to find out later your ads ran in the overnight when you thought they would be played in the daytime.
So how does radio advertising rates work?
The cost for advertising on the radio is done on a per-spot basis. You will be charged every time your ad runs. So, if you want your ad to run 5 times per day for 5 days you will have a total of 25 ads. If you have an single price ad rate of $10 per ad you will be charged a total of $250 dollars for the 25 ads (and you thought high school word problems were never used in real life)!
What are the lengths of radio ads?
Radio ads can be done created in different lengths and the typical lengths are :15, :30, :60 seconds and sometimes :45 seconds. Prices will vary based on length.
Do I have to pay extra to have the radio station create my ad?
Most often stations will not charge you to create your ad unless you’re looking for a jingle or a celebrity voice.
How do I reduce my costs for radio advertising?
Consider running your radio ads for a longer period of time. By increasing the number of times your ad will run we can reduce the per-ad cost which will save you money AND give you more exposure.
You can also ask about any radio promotions that we have running. We typically always have an event we’re promoting and by advertising in one of those events we can give you a reduced price with great exposure.
You mentioned free radio advertising – how does that work?
At WHOU we offer some free options for radio advertising. If you belong to a non-profit organization you can get your event posted on our Community Calendar for free. To add your event to our calendar you can fax it to207-521-0056 or email it to firstname.lastname@example.org. We will run your announcement twice a day during our Community Calendar during the week leading up to your event.
Sometimes we can also create a public service announcement for you if your message has a significant impact on the community. Feel free to ask us about this option if you think your cause might apply.
Trade for Radio Advertising
Another way to reduce the cost for advertising is the possibility of trading a good or service for the advertisements. While we can’t always make this work out sometimes it is a great option. Again, give us a call and we’ll be happy to talk to you about trading as an option.
What about the cost of radio advertising at WHOU?
If you haven’t guessed by now the answer is… it depends. However, our philosophy is that we want YOU to be successful AND we will work with you and your budget. We want to understand what your goals are, who your customers are, what your service and/or products are. By getting to know you and your business or organization better we can help create a radio advertising or marketing package that is not only affordable but also effective.
The concert tonight has been moved to the High School Auditorium!
Tonight is the last night of 2013 for McGill’s Community Band. Be sure to stop by Community Park for the 7pm concert! Free Music AND Free Food!
Tonight is Joe Fangnant’s last concert as the conductor of McGill’s and his last concert in Houlton before he moves to Cape Cod.
This one is SOLD OUT!
Luke Bryan’s cache as a seasoned performer has long been recognized by his growing legion of fans and has recently captured the attention of the music community. His ability to draw great crowds to his concerts became evident as it was announced the first-leg of shows on his headline tour, the “Dirt Road Diaries Tour,” have all sold-out! The current 21-city run has now been extended with a second leg beginning May 17 in Virginia Beach, Virginia. Thompson Square are special guests on his August 31 show at Darling’s Waterfront Pavilion in Bangor, ME. “I feel like I have waited a lifetime to take my own show on the road,” shared Luke. “The band and I have a lot of exciting things in store for the fans and are eager to get it started!
Global superstar Ke$ha has taken the world by storm since the release of her debut album Animal in 2010. That year she was declared Billboard’s Hot 100 Artist and her smash debut single “TiK ToK” was named Billboard’s #1 Hot 100 Song, was the most played song of that year, and was the biggest-selling digital track in the world. Her debut album Animal has sold over 2.5 million units worldwide and Ke$ha has had 7 consecutive Top 10 hits including four #1 singles in “TiK ToK”, “Your Love Is My Drug,” “We R Who We R” and the latest, “Die Young.” Ke$ha recently released the track “C’Mon,” the second single from her critically acclaimed second album, Warrior. Ke$ha has toured the world, playing over 200 live shows in support of Animal and its companion album Cannibal.
With special guests Reno Collier and Gary Brightwell
Two of today’s top comedians, Larry the Cable Guy & Bill Engvall not only entertain audiences around the world with stand-up routines, but are also an acclaimed actors, writers and producers. Larry the Cable Guy is a multiplatinum recording artist, Grammy® nominee, Billboard award winner and one of the top comedians in the country. Larry has created The Git-R-Done Foundation, and is currently the host of Only in America with Larry the Cable Guy for History, which has been ordered for a third season. Visit the official Larry the Cable Guy website.
Bill Engvall, a native of Texas, found his passion for comedy while working in a nightclub, and has since secured spots on major networks like CMT, TNT, GSN, and Comedy Central. Bill has hosted numerous television shows including the game show LINGO, Country Fried Videos and Mobile Home Disasters for CMT. Most notably, he starred in and executive produced his own self-titled sitcom for TBS, as well as starring in the comedy hit Blue Collar TV on the WB Network & was also part of the Blue Collar Comedy films, whose soundtrack was nominated for a Grammy Award.
INDIANAPOLIS, IN (August 6, 2013) — The Maine Principals’ Association (MPA) is one of 28 members of the National Federation of State High School Associations (NFHS) that has joined theNFHS Network, the new all-digital network devoted to coverage of high school sports and performing arts through the Internet at www.NFHSnetwork.com.
The NFHS, in association with PlayOn! Sports (PlayOn), announced the official launch of theNFHS Network on August 1. With coverage of boys and girls sports and activities initially in at least 28 states during the 2013-14 school year, the NFHS Network becomes the largest aggregated destination for coverage of high school sports in the country. Through a subscription-based digital service available at www.NFHSnetwork.com, more students, parents and fans will be able to watch high school sports than ever before.
In addition to the MPA, NFHS member associations in the following states have finalized agreements and will be a part of the NFHS Network as the 2013-14 season begins: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Massachusetts, Michigan, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Oregon, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
In addition, member associations in a number of other states are close to completing agreements and are expected to join the NFHS Network soon.
“We believe this is one of the greatest opportunities in the 94-year history of the NFHS as we are able to take advantage of new technology and showcase high school sports and performing arts on a national scale,” said Bob Gardner, NFHS executive director. “We are excited to provide viewership opportunities for fans of high school sports that have never existed before. The NFHS Network will help showcase our primary mission of expanding participation and opportunities for involvement in education-based interscholastic sports and performing arts activities.”
“This is an outstanding opportunity for our postseason competition in athletics and activities to receive expanded coverage,” said Dick Durost, MPA executive director. “We are particularly pleased about the opportunity for friends and relatives in other states and around the world to follow their alma mater or a specific student performer who is a family member.”
Postseason games in all sports sponsored by the MPA will be available online on the Network, except for select championship events for which the MPA has existing television contracts with other media partners. Viewing opportunities for NFHS Network events will be posted in the coming months at www.NFHSnetwork.com.
The NFHS Network will build on the past success of PlayOn’s high-quality coverage of high school sports at the state level. PlayOn currently streams nearly 30,000 events per school year and has worked with 32 state associations and sections in 26 states.
“Teaming up with the NFHS is a natural progression to build a truly national high school sports platform while honoring the local communities that support them,” said David Rudolph, PlayOn! Sports chief executive officer. “Our mission is to serve the current and future generations of student-athletes, support and encourage their participation and make their performances accessible to their friends, family and fans on every media platform they use.”
The NFHS Network is a joint venture between the NFHS and PlayOn! Sports and will be governed and overseen by a combination of NFHS and PlayOn executives.
“Ultimately, we want to make the NFHS Network the most treasured and trusted source for high school athletics,” Gardner said.