Here is my interview with Jon McLaughlin about the 2013 SADC Energy Expo. The EXPO is being held Saturday, September 14, 2013 at the Houlton Civic Center in Houlton from 9am to 3pm!
How much does radio advertising cost? The short answer is – it depends. One of the great things about radio advertising is that there are options available for every budget and in some cases you can advertise without any money available at all.
Prices for radio advertising can differ based on the time of day you would like your ad to run. The most expensive time of day is… you guessed it – the morning. Morning is the highest listening time of the day – people driving to work, getting ready, catching up on important news, and let’s face it we all need help getting into the “groove”. Costs for radio advertising is highest from 6 am to 10 am. Likewise, costs tend to be higher for the evening commute – roughly 4 pm to 6pm.
The most affordable times of day to advertise on the radio is in the overnight. Rates will typically drop starting around 8 pm. Sometimes you will hear radio sales people talk about their “available” spot rates. BE CAREFUL when you hear these words because while they may be low rates, what they may not tell you is that your ad will ONLY run in the available time slots after all other non-available ads have been scheduled. This typically means that your ads will run in the evenings. So, remember the old saying, “You get what you pay for”. If that’s all you can afford then it’s a good place to start. However, don’t be fooled by an unscrupulous sales person telling you that their rates are the best in the market only to find out later your ads ran in the overnight when you thought they would be played in the daytime.
The cost for advertising on the radio is done on a per-spot basis. You will be charged every time your ad runs. So, if you want your ad to run 5 times per day for 5 days you will have a total of 25 ads. If you have an single price ad rate of $10 per ad you will be charged a total of $250 dollars for the 25 ads (and you thought high school word problems were never used in real life)!
Radio ads can be done created in different lengths and the typical lengths are :15, :30, :60 seconds and sometimes :45 seconds. Prices will vary based on length.
Most often stations will not charge you to create your ad unless you’re looking for a jingle or a celebrity voice.
Consider running your radio ads for a longer period of time. By increasing the number of times your ad will run we can reduce the per-ad cost which will save you money AND give you more exposure.
You can also ask about any radio promotions that we have running. We typically always have an event we’re promoting and by advertising in one of those events we can give you a reduced price with great exposure.
At WHOU we offer some free options for radio advertising. If you belong to a non-profit organization you can get your event posted on our Community Calendar for free. To add your event to our calendar you can fax it to207-521-0056 or email it to firstname.lastname@example.org. We will run your announcement twice a day during our Community Calendar during the week leading up to your event.
Sometimes we can also create a public service announcement for you if your message has a significant impact on the community. Feel free to ask us about this option if you think your cause might apply.
Another way to reduce the cost for advertising is the possibility of trading a good or service for the advertisements. While we can’t always make this work out sometimes it is a great option. Again, give us a call and we’ll be happy to talk to you about trading as an option.
If you haven’t guessed by now the answer is… it depends. However, our philosophy is that we want YOU to be successful AND we will work with you and your budget. We want to understand what your goals are, who your customers are, what your service and/or products are. By getting to know you and your business or organization better we can help create a radio advertising or marketing package that is not only affordable but also effective.
The concert tonight has been moved to the High School Auditorium!
Tonight is the last night of 2013 for McGill’s Community Band. Be sure to stop by Community Park for the 7pm concert! Free Music AND Free Food!
Tonight is Joe Fangnant’s last concert as the conductor of McGill’s and his last concert in Houlton before he moves to Cape Cod.
This one is SOLD OUT!
Luke Bryan’s cache as a seasoned performer has long been recognized by his growing legion of fans and has recently captured the attention of the music community. His ability to draw great crowds to his concerts became evident as it was announced the first-leg of shows on his headline tour, the “Dirt Road Diaries Tour,” have all sold-out! The current 21-city run has now been extended with a second leg beginning May 17 in Virginia Beach, Virginia. Thompson Square are special guests on his August 31 show at Darling’s Waterfront Pavilion in Bangor, ME. “I feel like I have waited a lifetime to take my own show on the road,” shared Luke. “The band and I have a lot of exciting things in store for the fans and are eager to get it started!
Global superstar Ke$ha has taken the world by storm since the release of her debut album Animal in 2010. That year she was declared Billboard’s Hot 100 Artist and her smash debut single “TiK ToK” was named Billboard’s #1 Hot 100 Song, was the most played song of that year, and was the biggest-selling digital track in the world. Her debut album Animal has sold over 2.5 million units worldwide and Ke$ha has had 7 consecutive Top 10 hits including four #1 singles in “TiK ToK”, “Your Love Is My Drug,” “We R Who We R” and the latest, “Die Young.” Ke$ha recently released the track “C’Mon,” the second single from her critically acclaimed second album, Warrior. Ke$ha has toured the world, playing over 200 live shows in support of Animal and its companion album Cannibal.
With special guests Reno Collier and Gary Brightwell
Two of today’s top comedians, Larry the Cable Guy & Bill Engvall not only entertain audiences around the world with stand-up routines, but are also an acclaimed actors, writers and producers. Larry the Cable Guy is a multiplatinum recording artist, Grammy® nominee, Billboard award winner and one of the top comedians in the country. Larry has created The Git-R-Done Foundation, and is currently the host of Only in America with Larry the Cable Guy for History, which has been ordered for a third season. Visit the official Larry the Cable Guy website.
Bill Engvall, a native of Texas, found his passion for comedy while working in a nightclub, and has since secured spots on major networks like CMT, TNT, GSN, and Comedy Central. Bill has hosted numerous television shows including the game show LINGO, Country Fried Videos and Mobile Home Disasters for CMT. Most notably, he starred in and executive produced his own self-titled sitcom for TBS, as well as starring in the comedy hit Blue Collar TV on the WB Network & was also part of the Blue Collar Comedy films, whose soundtrack was nominated for a Grammy Award.