Join Chris from 10 am until noon on Saturday as WHOU 100.1 FM Broadcasts LIVE during the grand reopening celebration at Sears Hometown Store

Located at the Houlton Plaza Shopping Center at 114 North St., the updated store includes a new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training, among other changes.

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on products from LG, GE, Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.

Throughout the celebration weekend, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store.


As part of the refresh, the Sears Hometown Store in Houlton provides industry-leading comprehensive training to store associates, including brand specific selling certification. These brand certified sales associates help ensure customers find the best product for their needs at the best possible price.

Customers in Houlton also benefit from a new touch-screen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases. With the user-friendly kiosk, associates and customers can review product features and benefits as well as various models from the entire online database of Sears products, all while browsing models around the sales floor. Among major retailers, the Sears Hometown Store in Houlton is leading the way for the integration of touch-screen devices into the sales process.

To learn more about Sears Hometown Stores, visit

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